With the increased awareness for sustainability, the fashion industry seemed to have no choice but to jump into the bandwagon. Not only that it has become a popular topic among bloggers, vloggers, fashionistas, and the like the, but with documentary films such as True Cost, River Blue, Alex James: Slowing Down Fast Fashion, and Fashion Victims, one can't really help but to pay attention.
In an effort to promote conscious consumption, fast fashion retailers, Zara and H&M, launched their own recycling campaign encouraging customers to drop off unwanted clothes in exchange, they will receive a discount on their new purchase.
But how much of our donations are actually recyclable?
According to an article on PRI.org, only about 5-10% of H&M's donated garments are recycled into new fibers, while less than 1% of the recycled fibers are being used to produce new clothing.
Although this is a good start, we still have a long road ahead of us.
As consumers, I implore you to shift your focus into "slow fashion," and become more conscious buyers. Let’s simply slow down. Ask yourself, "Do I really need another white t-shirt?" Or think the worst thing that could happen, "Will I die if I did not buy this now?” Too extreme? Yes, but I thought I'd throw it out there since it has helped me walk away from the Nordstrom sales rack from time to time.
I also found two good resources if you opt to shop for sustainable fashion. Both sites provide a wealth of information on Fair Trade regulations, as well as list of eco-friendly fashion brands.
Fairwear.org is a non-profit organization working to ensure that clothing brands, manufacturers, factories, and all third-party entities are abiding by highest standards of labor code regulations.
Fairtradecertified.org helps certify fair trade products and empowering farmers, and producers relying on natural resources through global fair trade model.
By reading this, I hope that I have somehow helped you see a different perspective and see fashion in a different light.